Marketing and Business Campaigns
Directed creative strategy and marketing initiatives to support a rapidly growing network of independent Consultants. Played a key role in expanding the Consultant base from 3,000 in 2013 to over 70,000 in 2020 by delivering compelling, on-brand marketing tools, campaign resources, and over 6,000 custom graphics.
Led a creative team and collaborated cross-functionally with sales and training departments to ensure cohesive messaging. Expert in Adobe Creative Suite, Canva, and project management tools to maintain high output and brand consistency across all materials. Below is a small sampling from select campaigns.
Logo, social media graphics, hand illustrated coloring sheet tracker for points earned and informational flyer for incentive trip to Atlantis.
For Consultant use to promote the campaign - colors and fonts meant to be bright, engaging and carefree.
Virtual Gaming Theme Convention Graphics. Logo, social media graphics, presenter slides, transition slides, Facebook profile frames, name badges and informational flyer. This convention was virtual so all graphics were digital.
The colors and fonts are meant to be retro, gaming themed, intensely colored and fun.
Hand drawn logo, social media graphics, mobile app graphic, and informational flyer for a promotional incentive contest.
For Consultant use to promote the campaign - colors and fonts all meant to be fun and a bit chaotic/messy to create excitement.
