I played a key role in elevating Educational Development Corporation’s reputation, transforming it into a globally recognized brand. I established and implemented comprehensive branding standards across both retail and direct selling divisions through the creation of a corporate branding guide.

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I developed and executed marketing and branding strategies tailored to support our growing network of independent Consultants. By founding and leading the Marketing Resources Group, I provided the direct selling division with over 1,000 customizable files and more than 6,000 branded images to support product promotion and business growth.

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To further empower Consultants, I created and delivered targeted training courses, including video tutorials, graphic guidelines, and product photography resources thus equipping them with the tools and knowledge needed to successfully brand and market their businesses.