Designed a wide range of illustrations and graphics for apparel sold by Usborne Books & More, available through both the company’s online store and at a pop-up boutique during the annual convention, which attracted an average of 3,000 attendees. My designs included everything from simple single-color prints to detailed four-color designs, all tailored to fit the allocated budget for each product.

 

In addition to design work, I managed the Merchandising and Incentives Coordinator, overseeing product selection and collaborating with buyers to source trendy apparel and accessories. This role involved analyzing market trends, ensuring all products aligned with brand identity, and implementing strategic product offerings that maximized sales and customer engagement.